PPC Action Plan FAQs
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How much does it cost?
That’s an easy one: it’s a flat rate of $2,500!
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How long does it take to complete?
Once we have back-end access to your Google Ads portal, we only need two weeks to complete the Action Plan.
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Does everybody get the same generic checklist?
Absolutely not!
Everyone uses Google Ads differently, so each of our Action Plans offers up advice unique to your specific company.
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What do I actually “get” at the end?
Our Google Ads experts will assess your current campaign performance by reviewing your bid strategy, ad copy and landing page experience as compared to industry best practices and your competitors. We’ll also include actionable steps for how you can improve your PPC performance going forward.
Once we’re done with the Action Plan, we’ll review our top recommendations for quick wins during an interactive 90-minute presentation with your team. Our recommendations will also be broken down into categories based on:
- Items that are “on fire” and need to get fixed ASAP vs. items that are just nice-to-have
- Items that are easy for you to do in-house vs. items that you’ll want our agency’s help with
After the video call, we’ll send over the full report, which is often 20+ pages! (You know, just a little light nighttime reading.)
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What’s in this big report?
Our PPC Action Plans can be pretty in-depth (i.e., 20+ pages), but they’re broken down into easy-to-digest sections so you can quickly reference the areas most important to you.
Here’s a sample table of contents for a company spending $50k/month in Google Ads:
- Summary
- Main areas of concern
- Immediate areas for improvement
- Future areas for improvement
- Paid search comparison chart
- Google Ads
- Competitor comparison
- Campaign structure
- Ad groups
- Ads + extensions
- Google Display Network
- Campaign structure
- Ads + extensions
- Landing pages
- Forms
- Offer
- Messaging
- Tracking
- Conversion tracking
- Integrations
Our recommendations will also be broken down into categories based on:
- Items that are “on fire” and need to get fixed ASAP vs. items that are just nice-to-have
- Items that are easy for you to do in-house vs. items that you’ll want our agency’s help with
- Summary
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Who needs to implement your recommendations?
Many of our suggestions are simple and can be done by your team immediately! Others are more strategic and may require you to think through how you want to use content and landing pages to drive paid lead gen strategies.
Either way, if you have a PPC expert who can “do” what we’re recommending, feel free to take our Action Plan and implement everything in-house.
But if you need a helping hand, we’re here for short-term project work or even an ongoing retainer relationship.
Hear from our HubSpot clients
Get started with our PPC Action Plan
Most Google Ads accounts are burning budget on the wrong clicks, the wrong audiences and campaigns that were never set up to convert. Our PPC Action Plan gives you a prioritized roadmap to fix it.
We’ll audit your account and show you exactly what to cut, optimize and build next, from bid strategy and negative keywords to landing pages and conversion tracking.
Two weeks. $2,500. A roadmap forward.