Google Ads + HubSpot: Beyond the Basic Connection
Connecting Google Ads to HubSpot is one thing. Getting it configured so your data actually flows, your audiences build correctly and your conversion reporting makes sense is another.
In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.
You’ll learn:
- How data flows through the connector and what each setting actually does
- How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
- Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them
You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.
AI-Powered Sales Hub Hacks to Ditch the Busywork
AI in Sales Hub can handle more busywork than most teams realize, freeing up valuable time that actually moves deals forward.
In this HubSpot User Group session, Tracy Graziani, Owner of Greenfire Strategy and HubSpot Academy Instructor, will walk through practical AI plays in Sales Hub that give reps more time to actually sell.
You’ll learn:
- How to do pre-call research in 90 seconds with Breeze Copilot and enrichment
- How to draft outreach grounded in real buyer context that doesn’t read like AI
- How to use call summaries and conversation intelligence to kill post-call admin
- How to triage deals by momentum so reps focus where it counts
- Where AI helps in B2B sales…and where keeping it human still matters
You’ll walk away with AI-powered plays you can use immediately, whether you’re in sales or building enablement for your team.
Hear from our HubSpot clients
- Kiwi ensured we could apply HubSpot’s capabilities directly to our business processes. Their ability to break down complex concepts into actionable insights made them an invaluable resource. They equipped us with advanced techniques and best practices that will have a lasting impact on how we manage and optimize our CRM, Prospecting, and reporting. Jen, Energy ManagerRapid Power Management
- Kiwi was such a joy to work with—they’re serious HubSpot gurus! Between answering our questions, going above and beyond to look into problems, or making helpful suggestions, their approach made using HubSpot easy and exciting for our team. Jessica, Digital Project ManagerRecycle Coach
- The whole Kiwi team is great to work with and solved some of our biggest problems with our existing website. I really appreciate their knowledge and expertise throughout the whole process. I’m looking forward to working with Kiwi on many more projects to come! Libby, Corporate Communications and BrandAktion Associates
- I can’t say enough good things about the team at Kiwi. We hired them initially to redesign our company website based on their experience working with B2B companies and their intimate knowledge of WordPress, but we have gained so much more. They are thoughtful in their approach, ask all the right questions and have worked with us to create a user experience that delivers on our brand goals and growth objectives. They have become a true extension of our team! Mary, Director of MarketingRight Networks
- The team at Kiwi did a great job of taking our small company through its first CRM implementation. The staff was patient and had excellent reference material and a single-source integration plan everyone worked within and updated regular progress. From the aspect of pricing, Kiwi outlined each deliverable and associated costs and efforts. They provided great value for the investment and we will continue to work with Kiwi on future modules and other collateral needs. Jeb, Survey 160Director of Sales and Client Support