Google Ads + HubSpot: Beyond the Basic Connection
Connecting Google Ads to HubSpot is one thing. Getting it configured so your data actually flows, your audiences build correctly and your conversion reporting makes sense is another.
In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.
You’ll learn:
- How data flows through the connector and what each setting actually does
- How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
- Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them
You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.
AI-Powered Sales Hub Hacks to Ditch the Busywork
AI in Sales Hub can handle more busywork than most teams realize, freeing up valuable time that actually moves deals forward.
In this HubSpot User Group session, Tracy Graziani, Owner of Greenfire Strategy and HubSpot Academy Instructor, will walk through practical AI plays in Sales Hub that give reps more time to actually sell.
You’ll learn:
- How to do pre-call research in 90 seconds with Breeze Copilot and enrichment
- How to draft outreach grounded in real buyer context that doesn’t read like AI
- How to use call summaries and conversation intelligence to kill post-call admin
- How to triage deals by momentum so reps focus where it counts
- Where AI helps in B2B sales…and where keeping it human still matters
You’ll walk away with AI-powered plays you can use immediately, whether you’re in sales or building enablement for your team.
Hear from our HubSpot clients
- Kiwi worked with us to craft a highly accelerated step by step launch plan, and we had a working system—users, data, custom fields, integrations, and basic flow—in a matter of days. They offered consistent communication, expertise, and sage advice throughout a pretty robust build including Leads, Deals, Help Desk, multiple custom objects, a slew of automations, and AirCall and Intercom integrations. Easy to recommend. Jim, Director of Advanced TechnologyTheCRM
- Kiwi helped us focus our efforts on the prospects that were not only in the right market and vertical, but those that we can deliver value to. Combining personas that we developed with refined messaging and campaigns that were created with help from Kiwi, we routinely have more meetings with the right people. Jordan, Marketing ManagerCalyx
- I cannot imagine having anyone but Kiwi work with our team when it came to our HubSpot onboarding—talk about a wealth of information on all levels! They were engaged constantly and worked well with everyone, all while keeping it FUN—10 stars! Christel, Sales Lead Development CoordinatorSnap-on Business Solutions
- Kiwi ensured we could apply HubSpot’s capabilities directly to our business processes. Their ability to break down complex concepts into actionable insights made them an invaluable resource. They equipped us with advanced techniques and best practices that will have a lasting impact on how we manage and optimize our CRM, Prospecting, and reporting. Jen, Energy ManagerRapid Power Management
- What truly stood out about Kiwi was their approach and attention to detail. Their expertise and guidance were invaluable, and they made sure we felt supported every step of the way. We couldn’t be happier with the experience—from start to finish, everything was seamless and incredibly informative. Hannah, Marketing Senior SpecialistSendero