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HubSpot AI that delivers real business results

Turning agents on is easy. Getting meaningful results is not.

We take a different approach by designing connected AI systems powered by context from HubSpot. These aren't simply one-off tools: they're custom agents that run off your data, processes and voice. This pushes AI past eliminating busywork and turns it into a growth engine for your business.

Deploy HubSpot AI Agents

HubSpot's Top AI Agents

Customer Agent

  • Resolve 65% of conversations 24/7 across Marketing, Sales & Service
  • Responds instantly across chat, email and social
  • Escalates complex issues to your team automatically

Data Agent

  • Fills gaps in your CRM with researched insights
  • Enriches records with web and document data
  • Powers smart properties and automated qualification

Prospecting Agent

  • Researches accounts using CRM data and real-time signals
  • Monitors buying intent and engagement patterns automatically
  • Drafts personalized outreach aligned to your brand voice

Real-life HubSpot AI case studies

LLM integrations

Connected HubSpot to Claude, Gemini and ChatGPT so reps pull CRM data, surface insights and act without leaving their AI tool.

Buyer intent configuration

Built ICP criteria, intent pages and credit throttling from scratch, then wired automation to fire tasks the moment a signal qualifies.

Custom company research agent

Deployed an agent that pulls company context the moment a meeting lands, then tuned notification and ICP rules until reps trusted it.

Customer Agent setup

Configured a Customer Agent to route conversations by contact data and answer with real context, inside a full Service Hub build.

AI-assisted lead scoring

Modeled Fit and Engagement scoring with AI enrichment and decay logic, then simplified it to one score SDRs actually use.

Prospecting Agent setup

Set HubSpot’s Prospecting Agent loose on outbound, then locked in governance rules that control cadence and cap credit spend.

Custom AI assistants and connectors

Wired AI assistants to a client’s own data and workflows, then linked them across HubSpot to extend what they can do.

Data enrichment + personalization

Combined HubSpot’s native enrichment with Clay, ZoomInfo and Apollo to fill records at scale and power personalized outreach.

LLM integrations

Connected HubSpot to Claude, Gemini and ChatGPT so reps pull CRM data, surface insights and act without leaving their AI tool.

Buyer intent configuration

Built ICP criteria, intent pages and credit throttling from scratch, then wired automation to fire tasks the moment a signal qualifies.

Custom company research agent

Deployed an agent that pulls company context the moment a meeting lands, then tuned notification and ICP rules until reps trusted it.

Customer Agent setup

Configured a Customer Agent to route conversations by contact data and answer with real context, inside a full Service Hub build.

AI-assisted lead scoring

Modeled Fit and Engagement scoring with AI enrichment and decay logic, then simplified it to one score SDRs actually use.

Prospecting Agent setup

Set HubSpot’s Prospecting Agent loose on outbound, then locked in governance rules that control cadence and cap credit spend.

Custom AI assistants and connectors

Wired AI assistants to a client’s own data and workflows, then linked them across HubSpot to extend what they can do.

Data enrichment + personalization

Combined HubSpot’s native enrichment with Clay, ZoomInfo and Apollo to fill records at scale and power personalized outreach.

HubSpot AI hasn’t worked for your team. Yet.

Maybe you’re afraid to switch it on. Maybe you did, and got generic outreach and cluttered data for your trouble. Or maybe you just haven’t found the use case that matters to your business yet.

None of that is the technology’s fault. The AI sits right on top of your CRM, but nobody gave it the personalized context and in-depth instructions it needed to be successful. Every output reads generic and teams stop trusting it.

Stop Wasting AI Potential

HubSpot AI, built around your business

We architect the whole connected AI system, not one tool. Every agent gets a defined job, the right data behind it and instructions that reflect how your business actually works.

Outreach reads like your best rep wrote it. Records fill themselves in. Support answers in minutes, not days.

The result is an AI system that moves pipeline, productivity and revenue, not another gadget your team ignores.

Stop Wasting AI Potential

FAQs about HubSpot AI

  • What is Breeze Assistant?

    Breeze Assistant is HubSpot’s built-in AI chat, like Claude or ChatGPT, but grounded in your CRM. Ask it anything in plain language and it answers with your real contacts, deals and data.

    Your team can also approve agent actions right in the chat and describe new agents in a sentence, no code required.

  • What is Agent Hub?

    Agent Hub is the home base for HubSpot’s agents. Build custom agents, pick from the ready-made ones and see what every agent is doing, all from one screen.

    Agent Hub comes free with every paid HubSpot plan, Starter through Enterprise. Agents run on HubSpot credits, so you pay for what your AI actually does.

  • Can I build my own agents?

    Yes. Agent Hub includes a visual builder, so you describe what you want an agent to do in plain language, connect it to your HubSpot data and set its tools. No code required, though developers can extend agents with API actions and custom logic.

    You control what each agent can access, what it’s allowed to do on its own and how many credits it can spend. Start from scratch, clone an existing agent or customize one of HubSpot’s templates.

  • What AI features consume HubSpot credits?

    Plenty of HubSpot AI is still free, including most enrichment tools and anything in beta. The heavy hitters cost credits: agents, AI workflow automation, buyer intent monitoring and Data Studio syncs.

    A simple one-time action, like a single automation or a data lookup, runs about 10 credits. Complex work, like an agent that monitors a contact over time or writes a full content piece, can run up to 1,000.

    HubSpot publishes the full breakdown in its HubSpot’s Credit Rate Sheet.

  • How much do credits cost? Do I get any for free?

    Every Hub comes with free credits!

    Your allotment is set by your highest-tier subscription and no…credits don’t stack across products:

    • Starter: 500 credits per month
    • Professional: 3,000 credits per month
    • Enterprise: 5,000 credits per month

    Adding Data Hub or the Customer Platform raises the bar:

    • Professional: 5,000 credits per month
    • Enterprise: 10,000 credits per month

    Need more? You can buy credit packs or turn on pay-as-you-go.

  • Do unused AI credits roll over?

    No. Credits reset each month and do not roll over.

  • What happens when you run out of HubSpot AI credits?

    If you haven’t purchased add-on credits, credit-based features simply pause: agents stop running, AI workflow actions wait and buyer intent stops updating. Everything resumes when your credits reset at the start of your next billing cycle, or sooner if you buy more.

    If you have purchased additional credit packs, you have two choices for overages:

    1. Auto-Upgrade: HubSpot automatically adds another 1,000-credit capacity pack (currently $10 per month) and keeps it on your account through the rest of your contract term.
    2. Pay-As-You-Go: You pay HubSpot’s current overage rate, currently $0.010 per credit, for anything you use beyond your limit. Billed monthly, and your allowance resets to normal next cycle.

    You can also set a maximum credit cap. Once you hit it, credit-based features pause until your next reset date or until you raise the limit.

Hear from our HubSpot clients

Kiwi has been instrumental in deepening our understanding and effective use of HubSpot. They helped us discover ways to utilize the system and have taught us various methods to accomplish our tasks. The service and support we have received from Kiwi have been outstanding. Thanks to their assistance, our company has been able to fully leverage the capabilities of HubSpot.
DianaLee, Communications & Engagement Manager
North Texas Commission

Turn HubSpot AI into a competitive advantage

HubSpot AI is only as powerful as the strategy behind it. We configure, govern and optimize your AI tools inside HubSpot so they drive real results, not runaway credits.

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