Google Ads + HubSpot: Beyond the Basic Connection
Connecting Google Ads to HubSpot is one thing. Getting it configured so your data actually flows, your audiences build correctly and your conversion reporting makes sense is another.
In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.
You’ll learn:
- How data flows through the connector and what each setting actually does
- How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
- Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them
You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.
AI-Powered Sales Hub Hacks to Ditch the Busywork
AI in Sales Hub can handle more busywork than most teams realize, freeing up valuable time that actually moves deals forward.
In this HubSpot User Group session, Tracy Graziani, Owner of Greenfire Strategy and HubSpot Academy Instructor, will walk through practical AI plays in Sales Hub that give reps more time to actually sell.
You’ll learn:
- How to do pre-call research in 90 seconds with Breeze Copilot and enrichment
- How to draft outreach grounded in real buyer context that doesn’t read like AI
- How to use call summaries and conversation intelligence to kill post-call admin
- How to triage deals by momentum so reps focus where it counts
- Where AI helps in B2B sales…and where keeping it human still matters
You’ll walk away with AI-powered plays you can use immediately, whether you’re in sales or building enablement for your team.
Hear from our HubSpot clients
- Kiwi ensured we could apply HubSpot’s capabilities directly to our business processes. Their ability to break down complex concepts into actionable insights made them an invaluable resource. They equipped us with advanced techniques and best practices that will have a lasting impact on how we manage and optimize our CRM, Prospecting, and reporting.
Jen, Energy ManagerRapid Power Management - Working with Kiwi has been an absolute pleasure! Aside from their responsiveness and quick turnaround, the team continues to provide exceptional quality of work. We’re excited to continue growing our brand with Kiwi!
Christina, Marketing ManagerChampion ONE - The whole Kiwi team is great to work with and solved some of our biggest problems with our existing website. I really appreciate their knowledge and expertise throughout the whole process. I’m looking forward to working with Kiwi on many more projects to come!
Libby, Corporate Communications and BrandAktion Associates - We worked with Kiwi to onboard at HubSpot, migrating from another platform. They were flexible, responsive and knowledgeable. I would highly recommend working with their agency!
James, Co-Founder and CEOTradeDay - I felt like I had a solid HubSpot foundation, but there were missing pieces/connections I just wasn’t making on my own. Kiwi helped me connect the dots and turn what felt like isolated bits of knowledge into a cohesive understanding. The result? I now feel more capable, aligned, and ready to leverage HubSpot in ways I wasn’t before.
Becky, Senior Marketing ManagerCBT Company