Case study
The Challenge
Like many other SaaS companies, IntraWorlds’ early marketing efforts were led by their small technical team and targeted a loosely defined audience. After several years of bootstrapping and stellar growth, they recognized the need to reimagine their brand into something that would visually convey the company’s true position in the market.
PowerPoint templates
The Solution
IntraWorlds’ biggest challenge—and opportunity—was the breadth of its platform. The company offered job candidate relationship management, employee and alumni engagement, and the ability to build fully custom solutions, but that expansive scope made it difficult to clearly communicate its value.
Through a series of stakeholder interviews, strategy workshops and tactical assessments, we distilled their offerings into a cohesive brand platform anchored by clear positioning and messaging. Our recommendations were formalized in a comprehensive brand book designed to guide future marketing efforts.
With the new brand direction established, we developed a suite of sales and marketing templates, including a polished case study layout and a highly visual PowerPoint deck. Each template reflected the company’s personality and brand standards while remaining flexible enough to support a wide range of use cases.
On the technical side, we also resolved issues within their highly customized bi-directional sync between HubSpot and Salesforce, ensuring data flowed properly and consistently across both platforms.
Brand guidelines
The Outcome
With a solid brand guidelines document and a suite of on-brand collateral templates, the internal marketing team at IntraWorlds was able to take our foundation and build out future pieces in-house.
From a technical standpoint, data now flows property between HubSpot and Salesforce meaning everyone in sales and marketing has up-to-date information in the platform of their choice.