The Challenge
RAC (Riverside Acceleration Capital) is a growth capital platform built specifically for B2B software companies. With offerings spanning Growth Equity, Growth Lending and a structured Acceleration Program, the website serves as a critical deal-generation and credibility engine.
However, the existing site was built in Umbraco, limiting marketing agility and requiring developer support for routine updates. Publishing new portfolio companies, updating program pages or launching new content initiatives required technical intervention, slowing execution and constraining flexibility.
The site also operated separately from HubSpot, creating a disconnect between website engagement and CRM data. Form submissions, campaign tracking and lifecycle reporting were not seamlessly aligned, limiting attribution visibility and marketing insight.
RAC needed a CMS that matched the sophistication of its investment platform—flexible, scalable and fully integrated with HubSpot.
The Solution
Kiwi executed a full lift-and-shift migration from Umbraco to Content Hub, rebuilding the RAC website natively inside HubSpot.
We reconstructed the site using modular templates, reusable global sections and flexible page structures that allow marketing to publish and update content without developer involvement. Core areas, including Growth Equity, Growth Lending, the RAC Acceleration Program and portfolio content, were rebuilt with scalability in mind.
To manage structured datasets such as portfolio companies, locations and repeatable program elements, we implemented HubDB-powered dynamic templates. This centralized content management and eliminated hard-coded updates across multiple pages.
All forms, CTAs and campaign tracking were rebuilt within HubSpot, ensuring website engagement now ties directly to contact records, lifecycle stages and reporting dashboards.
The Outcome
RAC now manages its enterprise website entirely within HubSpot Content Hub, giving the marketing team full ownership over content updates and campaign launches.
Portfolio additions, program updates and thought leadership content can be published without developer tickets. Structured data is maintained centrally through HubDB, improving consistency and accuracy across the site.
Most importantly, website engagement now aligns directly with CRM and marketing reporting. RAC has real-time visibility into how founders interact with Growth Equity, Growth Lending and Acceleration Program content, creating a measurable, scalable digital foundation that supports long-term growth.