The Challenge
Relish builds enterprise-grade solutions that extend and enhance the world’s leading platforms, SAP, Coupa, ServiceNow, and Workday. To match the sophistication of its solutions, Relish undertook a strategic website overhaul, one designed to speak directly to the buyers who matter most. The new experience delivers persona-driven messaging that addresses the distinct priorities of Procurement and Accounts Payable stakeholders, ensuring every visitor lands on content built for them.
Messaging did not clearly differentiate between Procurement and Accounts Payable stakeholders, two audiences with distinct priorities and buying triggers. Additionally, Relish’s ability to integrate across multiple enterprise ecosystems was not positioned as a strategic advantage. Instead, the multi-platform focus created confusion, making single-platform competitors appear more specialized.
Relish needed a website that reflected the sophistication of its solutions: clearly segmented by persona and platform, technically sound and optimized to convert high-intent enterprise buyers.
The Solution
Kiwi led a performance-first WordPress website transformation designed to clarify positioning and improve conversion pathways.
We restructured the sitemap around intent-based entry points, allowing visitors to quickly identify content aligned with their platform and persona. Procurement and AP users now encounter messaging tailored to their specific workflows, integrations and pain points. Verified results, such as case studies, user stories and video content, were surfaced across platform-specific pages to build credibility and reduce friction in the buyer journey.
On the technical side, we prioritized infrastructure optimization. Core Web Vitals were addressed through performance enhancements, mobile improvements and technical SEO refinements to remove bottlenecks and strengthen organic visibility.
We also optimized and embedded HubSpot forms within newly developed custom WordPress modules. Forms were rebuilt for mobile responsiveness, validation accuracy and consistent styling, then strategically placed throughout the user journey to increase visibility and maximize conversion potential while maintaining full CRM attribution.
The Outcome
The redesigned website delivered measurable performance gains across engagement, conversion and technical health.
Form submissions increased by 25%, reflecting stronger conversion pathways and clearer messaging. Engaged sessions grew by 34%, indicating higher-quality traffic and improved relevance. Average engagement time improved by 12%, demonstrating stronger on-site retention.
From a technical perspective, Core Web Vitals were fully stabilized, with 100% of site URLs achieving “healthy” status.
The redesign positions the Relish multi-platform integration capability for what it is: a competitive advantage. Few vendors operate natively across SAP, Coupa, ServiceNow, and Workday simultaneously, and the new site makes that clear.
Backed by a technically optimized foundation with strong Core Web Vitals and a best-in-class mobile experience, the digital presence of Relish now reflects the enterprise-grade standard its customers already know.