Saltbox

HubSpot implementation and tech stack consolidation for a rapidly-growing warehousing and co-working space

The Challenge

Saltbox combines warehousing and co-working with modern, unique spaces for small businesses to ship, work, store and create products.

Explosive growth had turned their tech stack into a hodgepodge of 10+ platforms strung together with Zapier and manual processes. As the organization grew to 12 locations, Saltbox knew its tech stack needed consolidation and streamlining to create a positive experience for both customers and team members.

The Solution

To create a one-stop shop for consistent prospect and customer information, Saltbox couldn’t simply smush a dozen tools into one. The perfect solution had to:

Integrate with OfficeRnD for efficient data storage and sharing
Adequately replace Salesforce, Salesloft, MailChimp, Chili Piper, Calendy, etc.
Manage both sales processes and activities, as well as customer onboarding processes
Streamline the marketing to sales handoff process
Augment sales intel with marketing interactions and historical data
Automate marketing and sales outreach via email and SMS

Through an in-depth implementation and onboarding process with HubSpot, we helped Saltbox achieve these goals through data cleansing and mapping (including migrating 212K records!), API integrations and creating workflows to reformat form data.

We also conducted a series of virtual trainings for 30+ team members so everyone was empowered to use Marketing, Sales and Data Hub.

The Outcome

After implementing HubSpot, Saltbox was able to successfully:

Consolidate and cut costs by ending contracts with Salesforce, Salesloft and MailChimp
Use chatbots to automatically book online tours, with a 127% increase in form submissions
Increase closed won deals by 153%

Hear from our happy client…

Kiwi's expertise and support have been invaluable in our HubSpot onboarding and data migration. They offered exceptional help in migrating all our data from Salesforce to HubSpot and onboarding to Data Hub. Their dedication to troubleshooting throughout the process ensured we were ready to go on the platform. Working with Kiwi has been an absolute pleasure!